Amado Lux Studio

Jerusha

Jerusha smiling in a pink dress, sitting on a wooden bench in front of a lit shoji screen wall, her long dark curls over her shoulders

Curly hair, coffee runs, and being 22 in Los Angeles.

@curls_are_hot on TikTok

112.6K followers 8.3M likes 2.4M views on my most-watched video

Email partnershipsDownload media kit

Who watches

Mostly women aged 22 to 28. A lot of them have curly hair and come for routines that fix real problems, like hard water.

They stay for the rest: first jobs, outfits, coffee, and life around Los Angeles.

Followers
112.6K
Likes
8.3M
Videos posted
158
Most-watched video
2.4M
Top brand video (Innersense)
432.7K

From my public TikTok profile, October 2026.

Off the feed, mostly the same

Mirror selfie of Jerusha in a cream henley, her curls up close and defined
Jerusha in the passenger seat of a car wearing a black tube top, one hand in her curls
Jerusha on a train in a red sequin top, holding a drink with a red shoulder bag
Jerusha outdoors by green hedges in a yellow top and jeans, long curls down her back
Jerusha sitting on the sand at the beach in a bikini, curls blowing in the wind

Watch a few

939.2KDriving-test tipsAdvice for new driversWatch on TikTok 608.3KCoffee with ChobaniAn LA coffee runWatch on TikTok 432.7KInnersense curlsMy curl routineWatch on TikTok 384.8KThe Bounce Curl brushStyling definitionWatch on TikTok

Brands I've worked with

From drugstore staples to indie curl care, brands come to me when they want real routines and real hair.

Garnier
Curl cream and gel routine, 65.1K views
L'Oréal
Beauty
V&Co Beauty
Hair care
Not Your Mother's
Two campaigns, 116K+ combined views: volume hack and under-$9 routine
Innersense
8 videos, the top one at 432.7K views
Bounce Curl
Brush video, 384.8K views
Jolie Skin Co
Hard-water shower filter, 85.8K views
Edikted
Fashion
Motel Rocks
The Out Out collection

Working on something for curls, skin, or LA?

Amado Lux Studio handles my partnerships. Send a note with the brand, the idea, and timing.

partnerships@amadolux.com

Download the media kit (PDF)